Insights + Perspectives

By Cynthia Ortiz By now, with the past installments of this series, I hope it has become clear that bringing design and merchandising...

All Photos by: Alberto Rosario Project Overview Name:  Davidoff Madison Avenue Location:  515 Madison Ave, New York, NY Client:  Davidoff...

Project Overview Name: Janie and Jack Location: Nationwide – new builds, remodels, and relocations across the U.S. Client: Janie and...

From working together to creating what’s next: growing the unified retail model By Cynthia Ortiz In earlier articles from this series, we...

As retail continues to adapt and transform, the storefront window remains one of the most powerful tools for brand storytelling. More...

By Cynthia Ortiz Having explored the foundational elements of visual merchandising and store design, understanding their psychological...

By Cynthia Ortiz Sustainability Is Not a Trend—It’s a Business Imperative Sustainable store design and visual merchandising isn't about...

Clear, consistent signage and strategic seasonal design changes work hand-in-hand to build lasting customer loyalty By Cynthia Ortiz In...