Insights + Perspectives

By Cynthia Ortiz By now, with the past installments of this series, I hope it has become clear that bringing design and merchandising...

In the heart of Midtown Manhattan, Davidoff of Geneva’s Madison Avenue location has long been a destination for discerning cigar enthusiasts. MBH Architects partnered with the Swiss luxury brand to reimagine its flagship store, blending luxury retail design, refined hospitality, and brand heritage into a cohesive, elevated experience.

Janie and Jack is more than a children’s clothing brand—it’s a design house rooted in story, craft, and memory-making. In partnership with the brand’s store development team, MBH Architects is supporting the rollout of a new era of boutique retail environments. These spaces express the company’s reimagined identity and support its national expansion.

From working together to creating what’s next: growing the unified retail model By Cynthia Ortiz In earlier articles from this series, we...

As retail continues to adapt and transform, the storefront window remains one of the most powerful tools for brand storytelling. More...

By Cynthia Ortiz Having explored the foundational elements of visual merchandising and store design, understanding their psychological...

By Cynthia Ortiz Sustainability Is Not a Trend—It’s a Business Imperative Sustainable store design and visual merchandising isn't about...

Clear, consistent signage and strategic seasonal design changes work hand-in-hand to build lasting customer loyalty By Cynthia Ortiz In...