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Tiffany's splashy Union Square remodel unveiled

Updated: Mar 1, 2018

SF CHRONICLE | February 08, 2017 by Carolyne Zinko


Face-lifts can be a gamble, but the big reveal planned for Tiffany & Co. on Thursday, Feb. 9, will show that a 20-month renovation has left the bones of the building intact while bringing youthful vigor to the Union Square flagship’s aging interiors.

“If we’ve done our job properly, you’ll know you’re in Tiffany, but it will feel updated and that it’s your Tiffany; it will be Audrey’s Tiffany,” said Tom Carroll, vice president for the Northwest, Pacifc and Las Vegas at Tiffany, during a recent tour. He was referring to Audrey Hepburn’s character Holly Golightly in the 1961 film “Breakfast at Tiffany’s,” a Hollywood classic.


Updates incorporated design influences from the company’s Gilded Age flagship on 37th Street and its 57th Street store with Art Moderne features in New York. The jewelry house dates to 1837.


“We’re connected to New York,” said Carroll, “but it’s San Francisco’s interpretation.”


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