MBH Band ‘The 4-Inch Studs’ Named Finalist In Fortune Magazine’s ‘Battle Of The Corporate Bands’ . . . Off To The Rock & Roll Hall Of Fame
The
Key Club, West Hollywood, CA – On August 5th the MBH band, the 4-Inch
Studs, rocked their way to victory in the regional qualifier in the
Sixth Annual “FORTUNE Battle of the Corporate Bands”. The Studs played
a six song set including Heartbreaker by Led Zeppelin, Fool for the
City by Foghat, and rounded out their allotted 20 minutes (not wasting
a second) with an extended version of AC/DC’s Highway to Hell. They
will now go on to compete with nine other bands selected to perform
at the finals in Cleveland, Ohio at the Rock & Roll Hall of Fame and
Museum the weekend of October 6-7, 2006.
The “FORTUNE Battle of the Corporate Bands” is a partnership with NAMM, the International Music Products Association, FORTUNE magazine and The Rock and Roll Hall of Fame and Museum’s Educational Programs. This annual event celebrates the positive effects that music has on productivity and morale in the business world and raises funds for the Rock and Roll Hall of Fame’s music education programs.
As in previous years, bands that entered the “Battle” submitted a three-song CD. From these, 18 bands were chosen to participate in one of three qualifying regional “Battles” that took place in New York, NY at the Knitting Factory, Nashville, TN at the Gibson Custom Shop, and Los Angeles, California at The Key Club.
The 4-Inch Studs, made up of, John McNulty, David Delasantos, Bruce Clement, Rick Nelson and Joe Selby (Novartis) were one of 40 entrants in this national competition. The event continues to grow in popularity each year. In 2000, the first year of the Battle of the Corporate Bands, ten bands entered the competition.
In addition, FORTUNE has partnered with Chrysler Aspen SUV to create the Chrysler Fans’ Choice Awards. For the first year ever, rock and roll fans will get to participate in the Battle of the Corporate Bands and make their voices heard. Beginning on August 21st fans will be able to listen online to a song from each of the final nine bands and vote for who they think deserves the Chrysler Fans’ Choice Award, to be announced after the competition on October 7th. Online voting will be tracked real-time, so fans can watch the competition as it heats up. Please visit www.cnnmoney.com/fanschoice to place your vote.
The rising interest in the “FORTUNE Battle of the Corporate Bands” reflects the role that music plays in the lives of baby boomers and older gen-xers. According to a recent Wall Street Journal Article (8/01/06), nearly one quarter of all people who play a musical instrument are between the ages of 35 and 60, and the number of music makers in this age group is growing. The U.S. Census estimates there are approximately 112 million people in this demographic.
The “FORTUNE Battle of The Corporate Bands” encourages friendly competition among a vast variety of companies that support their employees, recognizing that music helps develop teamwork, discipline, creativity, passion, harmony and commitment – all skills that are valued in business. Compelling scientific findings link active music making to measurable improvements in health and wellness. In addition, music making helps reduce stress and anxiety.
The following companies/bands have been invited to perform at the ‘Big Show’ . . .
New York, NY –The Knitting Factory
DELOITTE, Unrestricted Entity, New York, NY
JUNIPER NETWORKS, Full Mesh, Herndon, VA
Nashville, TN – the Gibson Custom Shop
AMERICAN CENTURY INVESTMENTS, Soul Focus, Kansas City, MO
SAS INSTITUTE, SUGI Band, Rocky Hill, CT
QUICKEN LOANS, The Loaners, Livonia, MI – Wildcard
Los Angeles, CA – The Key Club, August 5
MBH ARCHITECTS, The 4 Inch Studs, Alameda, CA
SALT RIVER PROJECT, Second Shift, Phoenix, AZ
DW DRUMS, Rage The Machine Again, Oxnard, CA – Wildcard
Australian Battle of the Bands Winner: Cambridge Insurance
For more information on the Studs please visit our website at . . . http://www.mbharch.com/culture/recreation/band.htm
About MBH
MBH Architects, is a diversified and multi-faceted practice, established in 1989 and employing 200 professionals with offices in Alameda and Newport Beach, California. As a comprehensive and service-oriented architectural firm, MBH embodies Design Excellence from the inception of the project through to its successful completion. The firm has designed and completed a wide range of diverse projects in the housing, hospitality, retail, restaurant, mixed use and planning industries. "It’s our people who make great places." ®
About FORTUNE:
FORTUNE, the leading biweekly business magazine, is known for its unrivaled access to industry leaders and decision makers throughout the world. FORTUNE’s annual ranking of the 500 largest corporations; the FORTUNE 500 is the ultimate benchmark of business success. Founded in 1930, FORTUNE has grown to a worldwide circulation of more than 1 million and a worldwide readership of nearly 5 million. The Website, www.fortune.com, which averages 10 million page views per month, keeps visitors ahead of the business curve by providing up-to-the-minute information and analysis of the people and trends driving business innovation. The FORTUNE Conference Division extends the magazine’s editorial mission into live settings, hosting a wide range of annual conferences for top-level executives, including the FORTUNE Global Forum, the FORTUNE Innovation Forum, and the Most Powerful Women Summit. FORTUNE, along with FSB: FORTUNE Small Business, Money, Business 2.0, and the Website CNNMoney.com is part of The Time Inc. Business and Finance Network, which is a division of Time Warner, world’s largest media company.
About NAMM:
The International Music Products Association, commonly called NAMM in
reference to the organization’s popular NAMM trade shows, is the not-for-profit
association that unifies leads and strengthens the $16 billion global
musical instruments and products industry. NAMM’s activities and programs
are designed to promote music making to people of all ages. NAMM is
comprised of nearly 9,000 Member companies. For more information about
NAMM, interested parties can visit www.namm.com
or call 800-767-NAMM (6266). http://www.namm.com/fortunebandbattle/